Sunday, November 7, 2010

Reddy Kilowatt?? What???

My nephew today had a T-shirt on which looked like a bolt of electricity across his chest. It was some sort of Snowboarding Logo. Nothing of course I'd know anything about.My comment was you look like Reddy Kilowatt. Everybody in the room said what?? Who??? I never heard of that? What are you talking about? I said you all aren't old enough apparently. This lead to the research of the charactor and the connection to the Chequamegon Bay Area and Bayfield Area power company Northern States Power.

He was featured in a 1947 comic book and movie produced by the studio of Walter Lantz. Reddy Kilowatt was a frequent presence in publicity material until energy conservation replaced energy production as a national goal with the growth of the environmental movement and the OPEC oil embargo. He is now rarely seen. In 1998, Reddy was bought by Northern States Power Company, which created an entire subsidiary, Reddy Kilowatt Corp., to manage the cartoon.

Northern States Power is now:
Xcel Energy
After the failed Primergy merger, Xcel Energy was formed as a holding company to own three formerly independent companies: Northern States Power (Minnesota), Northern States Power (Wisconsin), and New Century Energies.

Isn't it funny how a memory of a cartoon character leads to the Bay Area!


Anonymous said...

I guess you know you are old when you DO remember! When on a student exchange years ago...they gove all of the girls "Reddy Kilowatt" red earrings. Crazy! Fashion hounds!!

Anonymous said...

Imagine giving kids stick pins
today? I recall getting a Reddy
stick pin in school about 3rd grade. I won't mention the date.